AAPL my Favorite Fruit

Apple said it would enact a 4-for-1 split on August 24, meaning that each share owned by an investor today will turn into four shares. At the same time, Apple’s stock price will be quartered, from about $400 now to about $100 when the split happens.

On Apple’s call, CFO Luca Maestri disclosed that more than 75% of June quarter Apple Watch purchases, and roughly half of the quarter’s iPad and Mac purchases, were first-time buyers.

Separately, Tim Cook indicated that the iPhone SE, which was refreshed in April, both provided a major boost to June quarter iPhone sales and is generating a larger portion of its sales from Android users than it was a year ago.

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