Luckin Coffee is a coffee chain in China. The company was founded by Qian Zhiya in Beijing in October 2017. Most of its stores are small “pick-up” stores that locate in office buildings or college campuses that serve for online orders’ pickup and delivery.
Luckin Coffee connects its operation with technology tightly and makes the process of selling, producing, and delivery simple and fast. Luckin Coffee did not open any traditional brick-and-mortar stores in the beginning. Its physical locations were only for making coffees and fulfilling online orders picked up by customers or delivery persons. Although most of its stores do not have seats or other services for customers, the target customers of Luckin Coffee are white-collar workers and students near the stores who do not have much time to drink coffee at stores.